HALO Brand Leadership CEO Paula Roberts pictured here with our client, Lynne Hudson CEO of the Canadian Cancer Society (far right) and Monique Giroux, Vice-President, Sponsorship Marketing & Strategic Partnerships at CIBC (centre) on Run day in Toronto, October 1st, 2017. The Run is Canada’s largest, single day, volunteer led event and this year raised over $17M. Paula leads the CCS team responsible for the marketing efforts for this program in partnership with Team CIBC. 

Ironically Paula was the Managing Director at TBWA\Chiat Day from 2002-2004 before leaving to take her first job in the not-for-profit sector as Vice President, Marketing at SickKids Foundation.